Loading...
Loading Live Scoring...
*All times CAT (GMT+2)
days
:
hours
:
minutes
:
seconds

Athletics | Running

Old Mutual Two Oceans Marathon © Gallo Images

Big numbers define Oceans Marathon



The numbers say it all. This year the Old Mutual Two Oceans Ultra Marathon will be run for the 48th time, while the half marathon will be run for the 20th time and Old Mutual’s sponsorship of the event celebrates its 18th year. What defines this event is long term commitment.

For the past four years Old Mutual has also offered a million rand prize bonus to the winning male and female runner who break the course records in the Ultra Marathon.

 “The company has been around for more than 170 years,” says Karen Thomas, Old Mutual Head of Brand. “Old Mutual has staying power, and so does an event like the Old Mutual Two Oceans Marathon. -To complete something as challenging as the Old Mutual Two Oceans or Comrades Marathon, you need a sound plan, great advice, dedication, perseverance and an ability to invest your time and energy wisely. All of these strengths all speak to the Old Mutual way of thinking.”

 For Old Mutual, sponsoring events like the Old Mutual Two Oceans Marathon is also an opportunity to contribute towards social development, and a way to inspire people to do great things.

 Countless stories are told each year of how people have changed their lives through events like the Old Mutual Two Oceans, or how others have been inspired by seeing friends and family compete. The Old Mutual Two Oceans Marathon is anything that a runner needs it to be - a challenge, a motivator, an inspiration, a way back from personal tragedy, and a life turning point.

 “It’s heartening to know that so many people look to the Old Mutual Two Oceans Marathon as a form of inspiration,” says Thomas. “That is ultimately our aim; to provide through sponsorship the opportunity for people to invest in themselves, to enrich their lives and make it more fulfilling and enjoyable.”

By sponsoring initiatives like the Runners’ Village, where disadvantaged or financially insecure runners are able to stay over the Easter Weekend, Old Mutual contributes to the upliftment of the wider running community. The company also encourages runners to run for More Than Yourself, an initiative that enables Old Mutual Two Oceans participants to sign up and run in aid of various charities.

Also spearheaded by Old Mutual and their partner Wildlands is the new #GoGreen campaign. Specially constructed Throw Zones will be dotted around the route and runners are asked to dispose of their waste in these Throw Zones. The plastic will get upcycled and transformed into school desks after the event. 

“It’s all about the bigger picture, making an investment in people and ideas, and staying the course for the long haul,” says Thomas. “You can’t change things overnight. Change, improvement, innovation and success all come with commitment and time. We like to think we are on the right track with our sponsorship of events like Old Mutual Two Oceans; we like to think that people have improved themselves over the years and that we have helped play a small part in that.”

 Other endurance events Old Mutual also sponsors include the Old Mutual Om die Dam Marathon, the Comrades Marathon and the Old Mutual joBerg2c, a nine-day mountain bike race. More information on these events, and on the Wild Series events, can be found at the World of Endurance website. The site offers a comprehensive listing of all Old Mutual events, and features extensive advice on how to conquer your endurance challenges. 

 



Comments

More expert analysis and opinion from Sport24
The opinions expressed by Sport24 experts and bloggers are theirs alone, and do not necessarily represent those of SuperSport

Event Streaming

Channel Streaming

Other Live Streaming

Event Streaming

Channel Streaming

Sports Talk



Gary Sobel (Physio)
Comrades training - August 2015
August is a time to look at all the training ahead of you in order to be ready for next year's...

Guest Column
Worlds have come a long way since 1983
Usain Bolt and Yelena Isinbayeva are the legitimate heirs of Carl Lewis and Sergey Bubka, who...